A group of phytonutrients known for providing color pigmentation to plants. Over 6,000 varieties of flavonoids have been found in nature, some of which are responsible for protecting plants against the elements, such as harmful UV raps, pests, and diseases. Cannabis flavonoids, called “cannaflavins,” play an important role in odor and flavor differences between strains. Similar to terpenes, flavonoids help us perceive cannabis through our senses.